PROJECT: EDUCATE WHILE UPHOLDING THE BRAND
Provide Genesis owners with easy-to-understand teaching that engages them to complete the process of pairing their smartphone to the vehicle. The website is visually appealing as well as easy to navigate. The videos are short and to-the-point while still weaving an interesting story so users will want to watch until the very end.
Concept/Scripting, Storyboarding, Video Production, Web Design & Development
The beauty of the cars spoke for themselves. We needed to get the customers to listen.
STRATEGY: FOLLOW THE STORY, LEARN-ALONG THE WAY
The videos are brand appropriate and guide the user through a short story while teaching at the same time. This encourages the user to maintain attention to the content all the way through to the end. The videos have 3D rendered artwork at key locations to highlight smart phone functions as will as 3D rendered vehicle Head Units allowing us to change the screens without having to re-shoot video.
The website gets the user to the pairing instructions with very few clicks. Using the AEM (Adobe Experience Manager) platform in one of the first ever such websites for the client allows the client to leverage the power of AEM and edit website content on their own.
RESULTS: 13 SCRIPTS. 2 DAYS. LUXURY LEARNING DELIVERED.
Thirteen different videos produced to cover the combinations of vehicles and Head Units. Casting was performed to find two very capable talents to shoot video over a two-day period. The resulting videos were used on the website as well as loaded to the corporate channel. This project helped the client to boost IQS ratings as well as assist in higher performance during the JD Powers review.
How to Pair Your Phone
Short video showing how easy it is to pair your phone to the Genesis Bluetooth® system in an entertaining and engaging fashion.
How to Make a Call
Highlights the ease and safety the Genesis system allows when making a call from your paired device.
Enter a Destination
The video walks a user through a practical usage of entering a destination while showing features and functions of the Genesis system.
Using Apple Carplay
With Apple Carplay and Android Auto available on Genesis vehicles, this video shows the connection process as well as some common features readily available.